Who This Is For
Marketing leaders, growth operators, and practice owners at:
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Medical practices and multi-location healthcare groups
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Dental practices and Dental Support Organizations (DSOs)
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Healthcare organizations focused on patient acquisition, service line growth, and local market expansion
Why It Matters
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Driving the wrong demand leads to underutilized high-value services
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Lack of localization limits visibility in key markets
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Poor conversion turns marketing investment into missed opportunities
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Gaps in access and booking result in lost appointments and revenue
About the webinar
Most healthcare organizations are investing in SEO and paid search, but few have a clear strategy for capturing high-intent demand at the local level and converting it into scheduled patients.
Getting found is only part of the equation. Real growth comes from attracting the right patients for the right procedures, in the right locations, and making it easy for them to take the next step.
In this session, we’ll break down how leading medical practices, DSOs, and multi-location groups are using PPC and SEO together to drive targeted demand, improve conversion rates, and ensure that marketing efforts translate into booked visits and revenue across locations.
What You’ll Learn
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How patients search for care today and how intent varies by procedure and urgency
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How to align PPC and SEO strategies to prioritize high-value procedures and services
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How to localize your strategy across multiple locations and markets
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The biggest gaps between getting found and getting booked
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How to optimize websites, landing pages, and calls to action for higher conversion
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How reviews, reputation, and trust signals influence patient decisions
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How to connect marketing performance to scheduled visits, procedure mix, and revenue
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What high-performing multi-location groups are doing differently
Speakers
Rajiv is a Senior Analyst covering healthcare and pharma marketing at EMARKETER, where he researches consumer behavior across the patient journey and the shifts shaping how patients discover and choose care. His insights have been featured in Bloomberg, CNBC, Reuters, the TODAY Show, Forbes, Axios, and the Financial Times.
Heather Kelldorf is a Senior Paid Search Manager with 15+ years of experience in Google Ads strategy and account management. She owns paid search end to end, from account builds and launches to ongoing optimization, budget management, and performance analysis that ties spend to measurable growth.
Marketing leader focused on building scalable patient acquisition systems for multi-location healthcare organizations. Aaron brings a systems-level perspective on connecting patient acquisition, conversion, and engagement to drive measurable growth and operational efficiency.