About the webinar

How Patients Choose A Practice Now

The Modern Patient Journey And How To Turn Demand Into Booked Appointments

Patients are more discerning than they were even a few years ago. They research more, scrutinize their options, and make decisions before they ever call to schedule an appointment. In this webinar, we’ll break down how patient behavior has changed and what high performing practices do to convert demand across search, websites, reviews, and bookings.

In this session, we’ll cover:

• How patient decision making has changed and what influences choice today
• The modern journey from search to scheduled and where practices lose patients
• The trust signals that matter most, reviews, outcomes, and credibility
  How to remove booking friction across calls, forms, and online scheduling
• The metrics leaders use to connect acquisition activity to booked appointments
• A simple 30 day plan to improve conversion without increasing spend

Built for practice leaders focused on growth, from growing practice groups to single locations, including::

• Marketing and growth leaders responsible for new patient volume
• Practice and operations leaders focused on conversion and capacity
• Owners and executives who want a repeatable patient acquisition motion